Zheshang (Zhejiang Entrepreneurs) is China's most influential business groups based on the same cultural background, and the Zhejiang’s strength of private economy stands at the first place in China. However, Zhejiangese’s education levels show sharp contrast to the power of Zhejiang’s private economy. Zheshang’s education level falls behind the mean level of the national private business owners. This article argues that Zheshang’s special endowment forms are the source of their "entrepreneurial capacity", and the non-coding information is also one of the features among Zheshang. Zheshang's performance is of reciprocal causation with local knowledge traditions, geographical and cultural values, and the distribution of cluster of industries in Zhejiang.