主观社会地位对老年人消费的影响及互联网使用的中介作用

摘要/Abstract

摘要：在人口老龄化背景下，促进老年消费、大力发展银发经济成为扩大内需的重要举措。本文基于2010~2022年中国家庭追踪调查(CFPS)的7期数据，实证检验主观社会地位对老年人消费的影响。研究结果表明，主观社会地位的提升显著提高了老年人的消费水平、享受型消费水平与享受型消费占比。分位数回归结果显示，主观社会地位对所处享受型消费水平分位数较高的老年人的享受型消费水平影响更大。中介效应分析显示，互联网使用在主观社会地位对老年人消费的影响中发挥部分中介作用，其对消费水平、享受型消费水平产生的间接效应占比超过20%，而对享受型消费占比产生的间接效应占比不到10%。建议提升老年人主观社会地位，推进数字适老化改造，营造老年友好型消费环境，释放老年人消费潜力。

关键词: 主观社会地位, 互联网使用, 老年人消费

Abstract: In the era of rapid population aging, promoting older adults' consumption and vigorously developing the silver economy have become crucial strategies for expanding domestic demand. Drawing on seven-wave data from the China Family Panel Studies (CFPS) between 2010 and 2022, this study empirically investigates the impact of subjective social status on older adults' consumption. The results show that an improvement in subjective social status significantly increases overall consumption, enjoyment-oriented consumption, and the proportion of enjoyment-oriented consumption among older adults. Quantile regression results show that subjective social status has a stronger effect on the enjoyment-oriented consumption level of older adults in higher enjoyment-oriented consumption quantiles. Mediation analysis further indicates that Internet use partially mediates this relationship, with indirect effects exceeding 20% for total and enjoyment-oriented consumption levels but remaining below 10% for the share of enjoyment-oriented consumption. The study suggests enhancing older adults' subjective social status, advancing digital inclusion initiatives, and fostering an age-friendly consumption environment to fully unleash their consumption potential.

Keywords: Subjective Social Status, Internet Use, Older Adults' Consumption

海龙, 崔杨豪, 王蕊. 主观社会地位对老年人消费的影响及互联网使用的中介作用[J]. 人口研究, 2025, 49(6): 113-125.

Hai Long, Cui Yanghao, Wang Rui. The Impact of Subjective Social Status on Older Adults' Consumption and the Mediating Role of Internet Use[J]. Population Research, 2025, 49(6): 113-125.

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链接本文: https://rkyj.ruc.edu.cn/CN/

https://rkyj.ruc.edu.cn/CN/Y2025/V49/I6/113

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