Abstract: This paper reviews the development of promotion and education of population knowledge in mainland China in recent decades, and dicusses both opportunities and challenges  brought by the new situation, new requirements and the changes of peoples needs. Chinas promotion and education system on population development has five merits: strong executive and mobilizing ability, strong coordination and cooperation ability, prominent advantages in publicity position and brand building, adequate talents and equipment, and frequent promotion of authentic population knowledge.There are also challenges, such as unclear objectives, positioning and contents of promotion and education, a lack of investiment in talents, and insufficient motivation. In the new era, the population development knowledge promotion and education in China should target on reaching social consensus, creating favorable environments, disseminating scientific knowledge, serving peoples health and promoting population development.Work contents should mainly focus on strengthening theoretical research, expanding policy publicity and guidance, developing population health and increasing international cooperation.Work strategies include system construction, resource integration, talent building, platform consolidation, innovative development and targeted publicity.

Keywords: Promotion and Education, Population Development Knowledge, New Era

摘要： 文章回顾了中国人口宣传教育工作的发展历程，并指出新形势、新要求以及人民群众需求变化给新时代中国人口宣教工作带来机遇和挑战。中国人口宣教体系具备很强的执行力、动员能力和外部协调合作能力，宣传阵地和品牌建设优势突出，人才设备优势明显及权威精品宣传作品频出等五大优势，也面临工作目标、定位和内容不明确，人才建设任重道远，激励机制不足三大挑战。新时代中国人口宣传教育的工作目标应集中于凝聚社会共识、营造有利氛围、传播科学知识、服务百姓健康和人口发展；工作内容应集中于增强理论研究、加强政策宣传引领、促进人口健康发展和加强国际交流合作；工作策略包含体系构建、资源整合、人才建设、巩固平台、创新发展及精准宣传。

关键词: 宣传教育, 人口宣传教育, 发展历程, 新时代, 未来展望