Abstract: Based on the 2010 survey data of 1595 villagers,this article analyzes the influence of confidence on villagers’ participation in the new rural old-age insurance system.The results of factor analysis show that the confidence can be divided into village-confidence and relatives-confidence.The results of logistic analysis find that the village-confidence is good for the villagers’ participation in the system though the mechanism of both internet communication and government propaganda,while the relatives-confidence makes no good for participation in the system.Such findings fill the gap of lack of research on noneconomic factors on participation in the new rural old-age insurance system by providing a theoretical explanation on this issue.

Keywords:  Village-confidence, Relatives-confidence, The New Rural Old-age Insurance System

摘要： 本文运用2010年对陕西、山东2省3个区县1595个农民的调查数据,首次实证检验新型农村社会养老保险参与的信任解释。因子分析发现,农民的信任可以分为村域信任和特殊信任两种类型。Logistic回归分析发现,村域信任对农民参保有正效应,村域信任水平越高,农民越可能缴费参保。而特殊信任对农民参保没有显著性影响。村域信任有助于农民通过网络传播和政府宣传来了解新农保信息,从而降低了信息搜寻成本;村域信任还增进了农民对新农保制度的期望值进而激励其参保。本文弥补了学界对农村社会养老保险参与非经济因素研究的不足,为新农保参与提供了一个理论解释。

关键词: 村域信任, 特殊信任, 新型农村社会养老保险