关键词: 宣传教育, 人口宣传教育, 发展历程, 新时代, 未来展望

Abstract: This paper reviews the development of promotion and education of population knowledge in mainland China in recent decades, and dicusses both opportunities and challenges  brought by the new situation, new requirements and the changes of peoples needs. Chinas promotion and education system on population development has five merits: strong executive and mobilizing ability, strong coordination and cooperation ability, prominent advantages in publicity position and brand building, adequate talents and equipment, and frequent promotion of authentic population knowledge.There are also challenges, such as unclear objectives, positioning and contents of promotion and education, a lack of investiment in talents, and insufficient motivation. In the new era, the population development knowledge promotion and education in China should target on reaching social consensus, creating favorable environments, disseminating scientific knowledge, serving peoples health and promoting population development.Work contents should mainly focus on strengthening theoretical research, expanding policy publicity and guidance, developing population health and increasing international cooperation.Work strategies include system construction, resource integration, talent building, platform consolidation, innovative development and targeted publicity.

Keywords: Promotion and Education, Population Development Knowledge, New Era